Visible Measures, che si definisce “an Internet video measurement firm”, in collaborazione con Advertising Age rilascia una classifica delle video campagne virali più efficaci. La classifica si basa su un indice, True Reach, costruito attraverso una serie complessa di dati ed analisi. A differenza di altre classifiche, tiene conto anche delle visioni generate da video ricaricati dagli utenti e delle loro rielaborazioni. La Sentiment analysis, analizza i commenti delle audience e aiuta a capire, poi, le reazioni emotive alla campagna.
La The Top 10 Viral Video Ads Chart, aggiornata ad oggi:
1)The Bark Side | Volkswagen | Deutsch (Los Angeles)
True Reach: 7.139.665 ↓
http://www.youtube.com/watch?v=6ntDYjS0Y3w&feature=player_embedded
2) Motorcycle vs. Car Drift Battle 2 | Icon
True Reach: 3.786.225
3) Megaupload Song | Megaupload
True Reach: 2.125.926 ↓
4) Smell is Power | Old Spice | Wieden + Kennedy (Portland)
True Reach: 999.431 ↑
http://www.youtube.com/watch?v=BNbMvlPc_7U&feature=player_embedded
5) Chromebook: Fix Dad’s Computer | Google | BBH (New York) / Google Creative Lab
True Reach: 990.237 ↓
http://www.youtube.com/watch?v=m0ISVHdzJsQ&feature=player_embedded
6) Dating Rules From My Future Self | Biore / Ford / Revlon / Schick
True Reach: 963.369 ↓
7) Kobesystem | Nike | Wieden + Kennedy (Portland)
True Reach: 907.549 ↓
http://www.youtube.com/watch?v=_MwwHJXLjg4&feature=player_embedded
8) Live Young | Evian | BETC Euro RSCG
True Reach: 848.200 ↑
http://www.youtube.com/watch?v=_PHnRIn74Ag&feature=player_embedded
9) Introducing iPhone 4S | Apple | TBWA \ Media Arts Lab
True Reach: 811.279 ↓
http://www.youtube.com/watch?v=KvveDWwy_Rw&feature=player_embedded
10) Spacelab: What Will You Do? | YouTube / Lenovo
True Reach: 802,715 ↑
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